DEVELOPING PARTNERSHIPS BETWEEN
THE MUSIC AND TOURISM SECTORS
Music tourism generates billions in revenue across the globe, providing economic and cultural benefits from small rural communities to major cities. However, despite the many areas where the sectors converge, direct and strategic cooperation is still relatively rare.
Through events, workshops, videos and articles, Music Tourist aims to facilitate connections between the many areas of the music and tourism industries, creating opportunities for closer collaboration and partnerships.
In November 2016, the company hosted the world’s first music tourism convention in partnership with Scottish Enterprise, Glasgow City Marketing Bureau and the Scottish Music Industry Association. The event presented a series of case studies including representatives from Icelandair, Hamburg Marketing, Nordic Choice Hotels, the Full Metal Cruise (ICE Festival Service), the Found In Music consultancy and Caledonia Worldwide. This was combined with workshops, a series of networking activities and a music tour.
More recently, the company partnered with Tourism South Australia, the City of Adelaide and Arts South Australia to host a workshop and a series of presentations.