General Manager, Comfort Hotel Grand Central & Comfort Hotel Karl Johan, Oslo

Robert Holan, born in Trondheim, Norway and started the career in the Hotel industry while studying. In 1998 he moved to Oslo to join the team at the newly opened Radisson Blu Airport Hotel, going on to be appointed general manager at Stavanger’sRadisson Blu. His first taste of music’s impact on tourism came in 2011 when he ran the company’s Galway hotel. In is role at the helm of the Carlton Hotel in Bratislava, he provided a platform for emerging talent and launched the Forever 27 Club, inviting artists to perform songs by Janis Joplin, Kurt Cobain, Jim Morrison and Amy Winehouse. In 2015 Robert moved back to Oslo in 2015 taking charge of Comfort Hotel Grand Central and inJanuary 2016 this year, the Comfort Hotel Karl Johan, the Music Hotel. It houses recording facilities and boasts décor and memorabilia provided by Warner Music. 

Director, Caledonia Worldwide, Edinburgh

Kath is founder and director of Caledonia Worldwide, which she established in 1996 as a specialist travel company focusing on cultural and educational travel overseas.   As well organising language courses and language activity holidays abroad, CaledoniaWorldwide runs regular dance and music holidays in Cuba and was the appointed travel partner for the firstMANANA music festival in Santiago de Cuba in May 2016.  Kath also teaches Cuban salsa at Dancebase,  the national centre for dance in Edinburgh,  and is a qualified Scottish tourist guide with a particular interest in cultural tourism.  

Managing Director, Found in Music

Dr Julia Jones has been curating music themed events, strategies and products for brand clients since 2003 through her company Found In Music.  Her work in tourism has included the creation of several grassroots tours, festivals, events for towns, cities, tourism brands and agencies.  Her PhD research in music taste and mass communication in 2015 has been featured on radio, TV and in trade and consumer press.  She developed the BritBus Tour USA which was sponsored by BBC America, Virgin Atlantic, and Visit Britain, the Matala Beach Festival for Visit Greece, the Busk in London Festival for the Mayor of London and Greater London Authority, and has created various bespoke music campaigns and experiences.  Client examples include Warner Hotels, Saga, Intercontinental Hotels.  In 2017 she will be launching a portfolio of bespoke travel based music products for clients around the world.

Marketing Director, Hamburg Marketing, Hamburg

As director of marketing services at Hamburg Marketing, Johannes Everke has extensive experience working with the full spectrum of music businesses, artists and events to promote the city, both in Germany and internationally. He has been instrumental in developing a strategy, based on a wide range of initiatives, involving the organisation’s stake holders - which include the local tourism board, thelocal development agency, Hamburg airport and the convention bureau - as well as local musicians, venues, musicals, classical orchestras and even Europe’s largest metal festival, Wacken. 

Everke has more than 20 years experience as in marketing and management of cultural institutions and boasts extensive insights into a policies which places music at the heart of driving both tourism and business development. 

Founder, Music Tourist

Olaf Furniss is a journalist and founder of Born To Be Wide, an organisation which hosts music business seminars and Scotland's music industry convention/showcase Wide Days. He reports for a wide variety of media including the BBC, The Scotsman, MusikWoche and IQ, and has written for Billboard, Music Week, Audience and Fono Forum.

Olaf has worked as a consultant for music industry conferences including Sonic Visions, by:Larm, Reeperbahn Festival, GoNorth, Berlin Music Week and Canadian Music Week, organising and/or moderating over 200 panels in the past five years.

His interest in music tourism formed the basis of a Masters in Music: Innovation & Entrepreneurship and he has given guest lectures at universities in the UK, Norway and Germany.

UK Music

Tom has been at UK Music since June 2012. Prior to that he was the Senior Political and Parliamentary Adviser in the House of Lords. In 2012 Tom was awarded Dods Parliamentary Researcher of the Year.Tom was a founding architect of the Live Music Act 2012 which deregulated live music in small venues and has worked on a number of IP/copyright issues affecting the music industry (such as the Digital Economy Act, Copyright Term Extension, the Hargreaves Review into IP and Growth) both before and after joining UK Music.

Project Manager, ICS Festival Service

Jan Struve is the project manager at ICS Festival Service, and is responsible for product development and delivery of the Full Metal Mountain, Soul Kitchen and the Full Metal Cruise events. The latter is run in partnership with his previous employer, TUI Cruises and caters for 3000 rock fans with a combination of on-board and land-based activities.

Jan has also worked in destination marketing for the northern German town of Büsum, where he oversaw the management of a variety of events including theatre performances, a radio festival and a variety of outdoor activities. 

DD8 Music

Graham Galloway runs the community project, DD8 Music, in the Angus town of Kirriemuir. As well as offering youth music sessions from their recording studio base the group is also responsible for the annual Bonfest rock music festival. It celebrates the life and music of AC/DC front man Bon Scott, who spent his formative years in Kirriemuir. The festival has been running for 11 years and sees rock music fans from all over the world descend on the sleepy Angus town. In April of this year, after successfully raising £55,000 through a crowdfunding campaign, DD8 Music unveiled a life sized bronze statue of Bon in the town. This has now become a year round tourist draw for the local area.

Director,  Edinburgh Institute: Festivals, Events and Tourism

Dr. Jane Ali-Knight is a founding member and Director of the Edinburgh Institute: Festivals, Events and Tourism (EIFET) and is course director of the executive certificate in event management at Edinburgh Napier University.  

A recognised academic she has presented at major international and national conferences and has published widely in a range of international academic journals in the areas of wine tourism, tourism, festival and event marketing and management. She is also on the Editorial Boards of the Journal of Vacation Marketing, International Journal of Event and Festival Management and is a reviewer for Tourism Management. She has also co-edited seminal text books in the area of Festival and Event Management. 

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Account Manager, Icelandair

Mike Reynolds has been Icelandair’s Scotland-based account manager since 2015. He has a wealth of experience in the Scottish airline market and was previously business development manager at BMI Regional. Based in Edinburgh, he has also held several roles in sales and marketing for companies including Metro Ecosse NT Energy and SThree. He has a degree in Media & Marketing.

Venue Owner

Craig Tannock’s ability to combine live music and vegan food has firmly established him as one of Glasgow’s most celebrated venue owners, at home and abroad. Beginning with the Tower studios in 1987 and subsequently, the Apollo Bar, he has gone on to launch the 13th Note, Stereo, The Flying Duck, the Old Hairdressers and award-winning Mono. The latter combines vegan food, a microbrewery and venue, with the legendary Monorail record shop. His venues have played host to Scottish greats including Primal Scream, Franz Ferdinand, Chvches and Mogwai, and play a huge role in supporting the local scene.